From Factory to Ferrari – an unforgettable Italian experience!
Last week, we had the pleasure of hosting our Italia Rosso Grand Prize winners on an unforgettable trip to Italy.
Italia Rosso was Phase Two of our three-phase Factory2FinishLine customer incentive.
Throughout Q1, our customers earned ‘Pit Passes’ through their Snap-on franchisees.
Each Pit Pass was worth 1, 5, 10 or 20 entries, which customers activated by scanning the QR code for the chance to win the Italia Rosso Grand Prize.
The more Pit Passes our customers scanned, the more chances they had to win!
Eight lucky winners, each with a guest, secured their place on an unforgettable trip to Italy.
We kicked things off with our arrival in Bologna, where our winners met for the first time and enjoyed a welcome dinner to start what would be an incredible few days.
The adventure continued in Maranello, where everyone discovered the world of Ferrari, exploring the Museo Ferrari Maranello before getting behind the wheel for a once-in-a-lifetime Ferrari driving experience along the iconic roads of Italy.
To round off the trip, we visited Poderi Fiorini, where we enjoyed traditional balsamic vinegar and wine tasting before sharing one final meal and reflecting on an unforgettable few days.
Most importantly, Italia Rosso showcased exactly what Factory2FinishLine is all about - bringing people together and creating lasting memories on a once-in-a-lifetime experience with our customers and franchisees.
A huge thank you to everyone who joined us and helped make this year's Italia Rosso Grand Prize such a success.
Missed the action? Visit our social channels to catch all the highlights from the Italia Rosso Grand Prize.
Here's to the next adventure!
29 Jun 2026
